Case overview
June 3, 2024 marked a memorable day for the Italian cosmetics industry with Italian Beauty Day, an event organized by theItalian Trade Agency (ITA) in collaboration with Cosmetica Italia and Cosmoprof Worldwide Bologna.
Held at the Localizer Mall in Riyadh, the event attracted about 100 participants from the cosmetics industry, demonstrating the growing interest inItalian excellence in the Saudi market.
Involvement
Goals
Italian Beauty Day was conceived with the aim of promoting the quality and innovation of Italian cosmetic products by providing a platform for networking among industry professionals. In addition, the event presented the new edition of Cosmoprof Worldwide Bologna, one of the most important international fairs in the beauty industry.
Activities and demonstrations
During the event, participants had the opportunity to attend live product demonstrations of three prestigious Italian brands-Liolà Cosmetics, Gerard’s and Fontana Contarini. These brands, already present in the Saudi market, showcased their latest innovations and the effectiveness of their products through hands-on and interactive sessions.
Results and Conclusions
The success of the event was ensured by a number of logistical and organizational support services provided by Promoest. These services included setting up the arrangements, graphic support, and overall management of the event, ensuring that every detail was taken care of to provide a memorable experience for participants.
The Italian Beauty Day was a great success, consolidating the presence of Italian cosmetic products in the Saudi market and opening up new opportunities for business collaboration. The active participation of industry professionals and the interest shown in Italian brands testify to the prestige and quality of the Italian cosmetics industry.
