The project
On May 1, 2015, at the grand debut of Expo, Promoest orchestrated an unprecedented event to inaugurate the corporate pavilion of China Vanke, China’s leading multinational real estate company.
This outstanding event gathered distinguished personalities from Chinese institutions and distinguished CEOs of prominent companies, both Italian and Chinese. It also represented the extraordinary opening of the magical ‘Bamboo Forest’ inside the pavilion, with its 310 square meters of extension and as many as 200 screens, where evocative projections of images celebrating Chinese food, nature and culture come to life, linked to the exciting concept of ‘Shitang,’ or ‘canteen.
